Lets Twinkle Together
We believe in being open and transparent with our community about what we’re building together. That’s why we’ve clearly outlined our fundraising goals and what each milestone allows us to accomplish. From refreshing our downtown tree with new ornaments and lights to expanding décor down Main Street and creating immersive photo moments, every dollar raised has a purpose. As we reach each goal, we’ll share updates and progress so our supporters can see the magic taking shape in real time. This is a community-powered project, and we’re honored to build it openly, together — one twinkle at a time.
Our Goal
The Twinkle On The Plaza
This year, we’re dreaming big.
Our goal is to transform the Plaza into a warm, glowing holiday destination — the kind of place where families gather, photos are taken, traditions begin, and the magic of Christmas feels alive in Martinez.
💫 Our Primary Goal: $60,000
The Plaza Sparkles
At $60,000, we will:
• Replace aging ornaments and lights on our downtown Christmas tree
• Install coordinated warm-white lighting throughout the Plaza
• Refresh tree décor for a cohesive, beautiful look
• Create dedicated holiday photo opportunity spots
• Bring the heart of downtown back to life with glow and sparkle
This level ensures the Plaza shines again — bright, welcoming, and magical.
✨ Stretch Goal: $80,000
Main Street Begins to Glow
At $80,000, everything above — plus:
• Extend lighting and décor down Main Street
• Wrap additional trees and lampposts
• Add garland and coordinated accents along storefront corridors
• Expand photo moments beyond the Plaza
This is where the glow moves beyond the square and into the streets — creating a true Hallmark-style downtown experience.
🌟 Dream Goal: $100,000
A Fully Glowed-Up Downtown
At $100,000, Martinez becomes a full holiday destination.
Everything in the previous goals — plus:
• A lit holiday archway entrance feature
• Expanded lighting installations throughout downtown
• Elevated photo installations and seasonal décor features
• Added seasonal security support to protect the installation through the holidays
This is the moment when the Plaza doesn’t just shine — it transforms.
Why It Matters
The Plaza Glow Up Project is about more than lights.
It’s about creating the kind of holiday atmosphere that brings families downtown, supports local businesses, and makes Martinez feel like home.
When the Plaza shines, our whole town shines.
And together, we can make this the most magical Christmas Martinez has seen in years